The A Team Project
Secret Chippy and Opportunity Dash
A hidden arcade game for the curious.
The homepage and footer hint that “a little bird left something behind.” Three taps on Chippy claim a numbered finder rank (the first 100 earn a profile badge) and unlock Chippy’s Opportunity Dash, a full-screen canvas game.
How it flows.
- Notice the clue: hovering the homepage Chippy whispers “Psst… Chippy knows a shortcut.”
- On the Meet Chippy page, three gentle taps: “Chippy noticed you.” “One more…” “Chippy’s taking flight…”
- A finder ceremony reveals your rank, and the first 100 get the “Chippy’s First 100” badge.
- Play Opportunity Dash full screen. From then on, the footer clue becomes a shortcut back to the game.
The small decisions.
A HUD chosen by experiment
Several HUD directions were compared in a modelled A/B test. The winner is a hybrid: a safe flight rail on phones and a corner sightline on larger screens, so Chippy stays trackable without covering the play.
Works before you sign up
Signed-out visitors keep their rank through a signed cookie, and it follows them into their account when they join.
Forgiving taps
If a claim fails, the count drops back to two, so a retry costs a single tap.